ANCHOR is an AI operations assistant built around how ICG actually works. It handles the daily servicing, follow up, and reporting — so Matt, Kevin, and the team can spend their time with clients.
What we heard
These aren't industry averages — they came directly from your team in our conversation. The pain is specific and the fix is specific.
"That's time I want back for selling." — your words, not ours.
Changes, endorsements, and ID cards that stack up and push quotes to tomorrow.
Staff visit each carrier site manually. Customers wait days for a quote.
Written on paper, passed between staff. The agency described itself as far behind on technology — and that's exactly what makes this the right moment.
"I want to be able to tell it: customer got a new car, remove the old one, send the ID card. Done."— Your team, in our discovery conversation
That's the starting point. Straightforward endorsements and policy changes in plain language — no logging into carrier websites, no paper, no delay. A licensed person confirms before it goes out. That's Phase 1.
Everything after that is built on what comes back from your team as the first workflows settle in.
How it works
ANCHOR runs on its own dedicated computer at your office, on your network. It works alongside Partner and your other tools wherever it can connect. Where a system can't connect directly — and some won't — it works from emailed reports, carrier downloads, or even a photo of a marked-up document. We test each connection before relying on it.
You talk to it through a private dashboard messenger or by text. Finish a client call, drop in a quick note, and it logs the recap, drafts the follow up, creates the tasks, and routes the right work to the right person.
It isn't a fixed app with a fixed feature list. We build it with you, starting with your biggest time drains, and add new workflows as you show it what to do. Think of it as a staff member who learns ICG's way of doing things and keeps getting better at it.
What we know works: In a similar situation — a locked-down system that only sends a report by email at 7 PM — ANCHOR reads it, pulls out the data, and updates a live dashboard automatically. The same approach applies here, wherever direct connections aren't available.
What it takes off your plate
Eleven practical workflows, drawn from what your team described. Servicing, quoting, revenue, and team coordination — in that order of priority.
Tell it a customer got a new car, removed a mortgagee, or added a lienholder. It preps the change, a licensed person approves, and the customer gets updated documents. No logging into carrier sites.
Drop in a quick note after any client call. It lands on the client's record in Partner and follow ups get scheduled automatically. No more hoping the paper makes it to the right desk.
Pending cancellations and late payments from the carrier downloads become a clear call list and friendly reminders — before a policy lapses and you're on the phone with an upset client.
A steady follow up schedule after a claim: days 2, 3, 5, and 7, then six months out. The kind of attentiveness that earns referrals and renewals.
Give it a customer's details and it identifies the top carriers to check first, based on appetite, rate movement, and what's worked for similar risks. Staff submit where the portal requires it, mark it done. What takes half a day becomes a short list. Note: the carrier-by-carrier submission workflow gets mapped during setup — we test each one before relying on it.
Renewals that jump in price get flagged with the carriers most likely to beat it. Kevin raised this one directly — timing to be settled during setup, with roughly a month before renewal as the starting point.
Simple certificates in plain language — Kevin raised this as another candidate for early automation. More complex certificates vary by carrier and get mapped individually.
Filter policyholders who have one type of coverage but not another — auto without home, home without umbrella — and build outbound calling lists. New business from the book you already have, via mail, email, or text.
Paid search alone is running nearly $10,000 a year. ANCHOR tracks where those marketing dollars are actually producing leads, which ones convert, and what each closed policy cost to acquire.
Quotes, closed sales, applied premium, and call activity by person. Know who's producing and where the pipeline is slowing down — the kind of visibility Salesforce gives larger agencies, built around Partner.
Each staff member starts the day with a clear, prioritized list instead of paper passed between desks. Routine calls about late payments, claims, and pending changes are routed to the right person automatically. Access limited to what each person needs.
The centerpiece
You described sending a customer's information to roughly ten carriers and having the system identify the top three. That's what this does. Grange, Westfield, Hartford — across whichever carriers you work with — ANCHOR keeps a running picture of appetite, rate movement, and guideline changes so the right three rise to the top.
Appetite, guideline changes, and rate movement matched to the customer in front of you. A half day of website-hopping becomes a short list in minutes.
The assistant gathers what each carrier needs. Where a portal requires a person, staff click through, submit, and mark it done. ANCHOR tracks it and alerts the agent when results are in.
Results go to the client by email. What takes days today takes minutes. The agent goes straight to the conversation — not the research.
During setup we find the best route for each carrier, in this order:
The plan
Your team named endorsements and policy changes as the likely first step. We roll out in phases so you see time come back early, and every phase builds on the last.
As the system settles in and new needs surface, we add them. New carriers, new reports, new automations. Scott works alongside the team in person and remotely throughout — that's the year we're asking for.
Your dashboard
A private, secure dashboard for ICG — protected by two-factor login, available from any computer or phone, and kept current by ANCHOR all day. Matt and Kevin see the full picture. Staff see what's theirs.
Guardrails
Your team raised the right questions about access, data, and security. Here's how each one is handled.
ANCHOR prepares, drafts, and tracks. It never gives coverage advice or binds a policy. Changes go out only after your approval — every time.
All client records live on ANCHOR's dedicated computer at ICG, on your network. Only what a specific task needs is sent for AI processing. Sensitive details like Social Security numbers and driver's license information are kept out of AI prompts wherever possible.
Start with Matt and Kevin. When staff are added, each person reaches only the tasks and information relevant to their role. You decide who sees what.
AI usage is billed directly to ICG's own Anthropic account with a monthly limit you set. No surprise charges, no costs hidden in the service fee.
Each workflow and each carrier connection gets tested with your team before it runs on its own. We don't claim something works until we've proved it with ICG's actual carriers and workflows.
Cross sell texts and emails follow customer consent and opt-outs. ANCHOR doesn't blast. It targets.
The payback
And because personal lines renew, every household written this year keeps paying commission next year. By year two, the renewals from what you sell in year one largely carry the cost on their own.
That's before counting the time saved. If even five quotes a week move from half a day to minutes, that's 20 hours a week back — time that goes straight to the top of the pipeline. And if automation absorbs routine work that currently sits with staff, that time gets redeployed to sales, not servicing.
There's also a marketing angle: paid search is already running close to $10,000 a year. ANCHOR can track which of those leads convert and what each closed policy actually cost to acquire — so ICG knows whether that spend is working before writing another check.
We'll rerun this math on ICG's actual commission schedule once you share it. The numbers below use published averages and are intentionally conservative.
| Typical Cleveland home and auto bundle | ~$3,500–$4,000 premium |
| Agency commission at ~13% | ~$450–$500 / year |
| ANCHOR monthly investment | $950 / month |
| Households to cover monthly service | ~2 a month |
| Including setup spread over year one | ~3 a month |
How these numbers are built: Premiums use 2026 published Ohio averages. Commission uses a blended ~13% — the middle of typical independent agency ranges for new personal lines (10–15% auto, 12–20% home). A "household" is one home and one auto policy. The math counts new commission only. It excludes renewals, carrier bonuses, and the value of time saved — so it is conservative. ICG's real numbers will likely be better.
Investment
No per-seat licenses, no surprise line items. One setup fee, one monthly partnership, and your own AI account billed directly to you.
Year two pricing is set together at the 12-month review, based on what's been built. It will not go above the year one rate.
Who you're working with
You're not buying software. You're hiring someone to build a system with you and keep it running.
Same-day replies during reasonable hours. If something breaks, you text Scott directly — not a support queue.
In person and remote. Scott works alongside clients throughout the build — not just at setup and then hands-off.
One year minimum. This isn't a one-time install. It's a system that grows with the agency, and that takes time to get right.
KeelPoint builds AI operations systems for small and mid-size businesses — the kind of work that used to require a full operations staff or expensive software that never quite fit. We build it around how a specific business actually works, not around a generic feature list.
ANCHOR is the same system Scott runs for his own plastics brokerage business. That's not a sales pitch — it's how the approach gets proved out before a client relies on it.
A wholesale angler shop running three systems — two with direct connections, one without. After mapping the workflows, the owner is saving four to five hours a week. That's the same multi-system problem ICG has, just in a different industry.
A roofing company: an AI phone agent now answers calls, books leads, and transfers to a person when someone wants to talk. A locked-down dispatch system that only sends a report by email at 7 PM — ANCHOR reads it, pulls the data, and updates a live dashboard automatically. Scott's own workflows: one that used to take 30 minutes now takes about a minute.
Kevin mentioned an AI sales rep that wasn't on the leaderboard in month one, was in the middle in month two, and was twice the top person in month three. That's not a promise — but it's the direction this technology is moving, and getting started now puts ICG ahead of it.
Client names shared on request. We don't put them in proposals without asking first.
Next steps
Five steps from today to your first workflow live at ICG.
Approve the proposal. Reply to Scott and we'll confirm scope and schedule the first session.
Confirm your systems. Partner access and any Zywave connection options, your Outlook setup, and which carriers to start with.
Purchase the Mac mini. We send you the exact model to order. ICG owns the hardware.
Install at your office. Scott sets up the ANCHOR computer, secures it on your network, and connects the first tools.
Pick the first workflow together. Your team named endorsements and policy changes — we'll confirm that's still the right starting point and go from there.
Scott Sherman · KeelPoint Consulting · scott@keelpointconsulting.com · (216) 202-0827